LiveWest

We’ve worked with LiveWest for many years, helping shape their social and content strategy, as well as giving them creative support.

A social housing provider with 30,000 homes across the south west, LiveWest inspired us with their collective mission to provide a ‘home for everyone’. So, when we were invited to tender for their new website we were already bursting with ideas. After winning a competitive pitch process we were appointed lead web partner.

LiveWest was formed after a merger and needed an agency to help them pull together their four disparate websites and deliver an engaging customer experience that could be tailored to their many audiences.

LiveWest
Explore

A Collaborative Design Process

We knew that the key to a successful project was to really understand the different and sometimes competing needs across the organisation. To do this, we held interviews and workshops with staff teams to extract their specialist know-how and to test our solutions.

Their customers were a key touchpoint and central to the website design. To obtain their input and feedback we organised focus groups, design feedback and user experience testing.

A Collaborative Design Process
Results

Making an Impact

This project was always going to be about more than just a great looking website: it was about delivering real impacts across the organisation, to transform how they engage with customers.

Here are some of the highlights:

  • Solve an Issue Tool
    Allows customers to troubleshoot problems in their home without needing to call out for repairs.
  • Home Finder
    Helps home-seekers navigate the sometimes complex world of housing choices to find a home that’s right for their needs.
  • New Homes
    A sales-led platform for developments, including affordability calculators that de-mystify the costs involved in shared ownership.
  • Deep Localisation
    With location based targeting we can show customers content that’s truly relevant to them, whether that’s news in their area, or where to report flytipping.

The website has just launched and we’ve had great feedback from customers and teams across the business already – we’re currently crunching the data and getting ready for the next phase of development.

Making an Impact