Berghaus

Working with Berghaus, we were asked to express the sheer scale of Leo Houlding’s recent expedition – the first ascent of Mount Asgard. The Berghaus project team wanted to highlight the equipment used on the expedition along with the journey the ascent team took.

Explore

The Objective

Our objective was to share the adventure across the climbing community. The main aim of the game was to keep users engaged and to facilitate the exploration of the Berghaus equipment used on the climb.

The Objective

The Game

The concept of the game was for players to scale Mount Asgard in a number of stages. They would pick up points based on criteria such as speed, stamina, number of falls and belays used. Having reached the top, players would be given a final score and encouraged to share the result with friends via a league table. Throughout the game players were shown Berghaus products with details of how they were crucial to the Leo Houlding’s climb.

The Game

The Wall

Once the initial concepts had been agreed, it was important for us to try and make the experience as realistic as possible. To achieve this we built a green screen climbing wall and filmed the movements of someone climbing the wall.

The Wall

Developing the Game

We took the footage of the climber and turned it into an avatar that players could control as they made their ascent.

Developing the Game

Game Play

Game Play
Results

Results

Project cost £35,000 (based on unique game plays of 2.3 million users).
Cost per user £0.01p for an average of 8 minutes of game play.

Results

Game Statistics

  • – Unique Views 4.1 Million
  • – Game plays 3.2 Million
  • – Unique game plays 2.3 Million
  • – Average time on site 8 mins
  • – Longest single play 3.2 hours
  • – Bounce rate 13%
  • – Share ratio 62%

 

Offline Achievements

– 4 Page spread in Computer Arts
– Game shown on the Discovery channel
– Game of the month .Net Magazine
– Best example of Brand Gamification – Cream Magazine

Additional Achievements and Highlights

– Syndicated to over 300 blogs and climbing forums in the UK
– Syndicated to over 1,500 blogs and forums worldwide
– Ranked in the Design Charts in 3rd spot in 2010
– Ranked in the Design Charts in 16th position in 2011

Awards

– Design Charts
– The FWA
– Dope Awards
– Website Launch Pad – Spock Award
– .Net Game of the Month

Awards