Our partnership with Almondsbury Garden Centre is now in its 11th year. Over this time, we have worked closely with the senior management team to provide successful through-the-line marketing solutions by following a customer-first approach.
Our strategy has evolved as quickly as Almondsbury’s business. Almondsbury started as a family business that merely sold garden ware. We have managed to maintain the ever-present family heritage at the heart of the brand, whilst successfully positioning Almondsbury as an outstanding ‘destination’ retail experience. This has delivered a high level of commercial success and huge business growth. A better destination experience has resulted in more customers, coming more often, spending more time and driving up Almondsburyâ€™s sales.
Central to their journey from garden retailer to destination experience has been the use of digital. We developed and implemented a digital transformation program that has seamlessly:
In addition, we’re two years into a three-year game-changing strategy to refocus the seasonality of trading periods. This has involved communications aimed at changing the way consumers perceive and shop for certain products.
This year, we have driven high demand amongst new audiences during traditionally low trading periods. This has increased consumer momentum moving into high season retailing.
Every part of our fully integrated team of experts provides
a collectively vital role in the success of the strategy by understanding their individual responsibilities that contribute toward:
Our creative partnership has resulted in greater consumer awareness, leading to sales boosts year-on-year, across all departments including: