Sketchbook

Welcome to the Fiora Sketchbook page. Here you will find a montage of articles, videos, images, testimonials and anything else we think you might find interesting. From work we’re proud of to high level thoughts on the future of digital marketing, Sketchbook offers an informal look into the diverse group of people that make up the Fiora brand, our talents, expertise, interests and values.

Nudge Theory

The nudge theory was popularised by Richard Thaler and Cass Sunstein in their 2008 book, Nudge: Improving Decisions About Health, Wealth, and Happiness.